Press release, Bucharest

Press release, Bucharest

The first Business Superbrands program in full progress in Romania

Bucharest, 6rd of May 2007. The Superbrands programme continues in Romania with Business Superbrands, a new tool meant to identify and honor the exceptional brands from the business segment on the Romanian market.

Started in March this year, the analysis and validation process of the brands has ended. The results of the market research performed by The Nielsen Company, partner of the Business Superbrands programme for Romania, were submitted to the new Business Superbrands Council consisting of 24 representatives of the Romanian business environment, which evaluated 2,300 individual Romanian and international brands classified in 46 categories by various activity areas, according to the Superbrands methodology.

The specific criteria of Business Superbrands this year are: reputation & prestige, quality, trust and reliability, and distinction. After the arbitration process, the preliminary results show that one out of three brands validated by the Business Superbrands Council is eligible to receive the Business Superbrands status on the Romanian market.

We exclusively bring you some relevant results of the evaluation process: from the point of view of the scores reached, the highest appreciation goes to Nokia Romania for the “quality” criterion, while advertising company Leo Burnett & Target ranks first for the “trust and reliability” criterion. Exactly one year after entering the Romanian market, Vodafone Romania receives a high recognition for the “distinction” criterion, while McDonalds Romania is the favorite for the “reputation and prestige” criterion. Among the Romanian brands, most of the votes from the Council were received by Mobexpert, in the industry where it operates, while its competitor, Ikea, a new entry on the Romanian market, is already on the list of brands that are eligible to receive the Business Superbrands status in Romania. From the point of view of the number of votes received for all four criteria, Orange Romania and advertising company Leo Burnett & Target are the brands with the highest number of votes, while Ziarul Financiar was the most voted brand in the Romanian mass-media.

Find more information about the Business Superbrands programme on the website www.superbrandsromania.com
About Superbrands:
Superbrands international organization was founded in 1995 in Great Britain and has subsidiaries in 73 countries worldwide. Currently Superbrands organization works with over 2,400 brands from various activity areas around the world. The Superbrands status became a reference point for the success of a brand, and the organization itself is acknowledged as a global authority in the brand business.

About BDR Associates:
Founded in 1995, BDR Associates provided professional support for strategic communication and public relations to more than 400 customers, over 100 of them representing important national and multinational companies, official institutions, international bodies, associations or nongovernmental agencies in Romania and The Republic of Moldova. Afton Chemical, ABN Amro, Alconex, British American Tobacco Romania, Chemonics International Inc, Cisco, Euromall, HP, Lena Constructions Romania, Monsanto, Pirelli, P&G, and the National Agency for the Development of the Mining Areas range among our most important clients. In 2003 BDR Associates signed an exclusive partnership agreement with Hill & Knowlton, thus becoming part of the international network of one of the first three PR companies in the world.

About Nielsen Company:
The Nielsen Company is world’s leading provider of marketing information, audience measurement, and business media products and services. By delivering an unmatched combination of insights, market intelligence, advanced analytical tools, and integrated marketing solutions, Nielsen provides clients with the most complete view of their consumers and their markets.
The brands that enter under the umbrella of the Nielsen Company Group are the following: ACNielsen, Nielsen Media Research, Billboard, The Hollywood Reporter, Adweek. Headquartered in New York, USA and Haarlem, The Netherlands, Nielsen operates in more than 100 countries with a global team dedicated to helping clients compete more effectively and discover opportunity with more clarity than ever before.