UK's strongest B2B Superbrands announced!

The 2008 UK Business Superbrands programme has been launched on the 25th of February with the announcement of the country's strongest B2B brands, as voted for by experts and business professionals.

The programme presents the brands that have "established the finest reputations in their fields and make the most impact on the UK business sector".
"Reputation is a company's greatest asset and brand building is likely to become even more crucial over the next few years than in the last decade of stability.", Stephen Cheliotis, chairman of the Superbrands Council.
 
With Internet giant Google crowned the most powerful corporate brand in UK, the top ten positions are dominated by companies who are either British stalwarts such as BA and BP - or like GlaxoSmithKline - can trace their origins to the UK.
 
The Tribute Event for the 2008 Business Superbrands programme will be held on Thursday, February 28th at The Cumberland Hotel, London.